Research

As the national university, we champion and support innovative research that addresses the country’s most pressing challenges.

06 Feb 2024

UP Diliman

Researchers modify the Friedmann equation and predict unique signs for the current era of the universe for the first time

Moments near the Big Bang, the universe underwent rapid and accelerated expansion called inflation. Any two objects that were 1...

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05 Feb 2024

UP Manila

Before intervening in SOGIE-based harassment, bystanders consider the type of harassment, risks to their safety and victim’s need for help

In the Philippines, there have been rising incidences of harassment directed at Filipinos who identify as lesbian, gay, bisexual, trans,...

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02 Feb 2024

UP Cebu

Filipino students value competence the most in business leaders whereas Finnish students prefer friendliness

This article sets out to examine cultural differences in perceiving leaders’ visual and non-verbal behavior. It examines and compares how...

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01 Feb 2024

UP Diliman

Embodying the Filipino “transpersonal worldview” can remind us of our relationship with nature and promote respect for it

In the indigenous Filipino belief, nature is filled with spirits. After we pass on, we return to nature, becoming anito....

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31 Jan 2024

UP Diliman

The Libingan ng mga Bayani is a social space where epitaphs signal social relationships and realities

In this paper, I looked at the epitaphs found on grave markers in Libingan ng mga Bayani. I investigated how...

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30 Jan 2024

UP Manila

Review explores how genetic and social factors contribute to the development of gender-based cancer differences among Asians

Cancer is a leading cause of mortality and morbidity globally. Sex differences in cancer are evident in death rates and...

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29 Jan 2024

UP Los Baños

Researchers develop an ergonomic keyboard that eases typing in English, Tagalog and even Taglish

In the Philippines nowadays, English and Tagalog languages are alternately used for formal written communications;  in a school setting, English...

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26 Jan 2024

UP Diliman

Study introduces an easy physics experiment for students to do at home, providing learning opportunities with minimal teacher involvement

The COVID-19 pandemic posed a challenge for laboratory classes to keep students engaged amidst the limitations of a fully remote...

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24 Jan 2024

UP Manila

People who are new patients or seeking clearance or referral for endocrine-related symptoms are more likely to opt for teleconsultation

Telemedicine employs the use of technology to increase access to health care. This is especially relevant in developing countries where...

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23 Jan 2024

UP Diliman

While Visayan women were depicted as “most civilized” in colonial photography, the photos still upheld a gender ideology promoting male superiority

Significant works have been published on American colonial photography in the Philippines, which primarily focus on the depiction of Filipinos...

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22 Jan 2024

UP Manila

To improve how we diagnose, prevent and treat allergies, it is crucial to better understand how different factors interact with each other

Allergies are overreactions of the body to harmless allergens and are one of the most chronic conditions worldwide. Atopy or...

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18 Jan 2024

UP Los Baños

A majority of world’s largest flowers teeter on the edge of extinction

The genus Rafflesia, which includes the world’s largest flowers, has aroused curiosity among scientists for centuries and features prominently in local...

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Research

This study is significant as it aims to provide empirical evidence on the celebrity culture, i.e. the pervasive fascination of an audience with public figures, in the Philippines. Here, we used data from the seventh wave of the World Values Survey (n = 1200) to establish whether celebrity culture exists in the Philippines. We then tested whether citizens’ level of education affects one’s attribution of confidence to an institution dominated by celebrities, i.e. television, over those institutions governed by experts, i.e. universities. Lastly, we performed a sentiment analysis in the comments of a YouTube video from a well-known celebrity, Toni Gonzaga, on her interview with Bongbong Marcos, the son of the late dictator, to investigate how strong celebrity influence is in the country traversing the social and political arena. The results showed that there is a significant difference between citizens’ level of confidence in television and universities, and that those with lower levels of education are more likely to be confident in the television as an institution. The public sentiment of citizens on the infamous video was overwhelmingly positive. While the results underlined the strong celebrity influence in the country, our paper not only reinforces the need for a greater role of education in fostering democratic citizenry but also bears significant implications for the mediatization of politics in developing democracies.

Authors: Rohaiba B. Radiamoda (National Sun Yat-sen University), Hsueh-Hua Chuang (National Sun Yat-sen University) and Ronald A. Pernia (University of the Philippines Cebu)

Read the full paper: https://journals.sagepub.com/doi/abs/10.1177/20578911231207678