This study of the largest fast food group in the Philippines acquiring its competition adds to the limited, but growing, inventory of business case studies

11 Apr 2025

This case is about the acquisition by the largest quick service restaurant (QSR) group in the Philippines, Jollibee Foods Corporation (JFC), of what was then its fastest growing competitor, Mang Inasal (MI).

In 2010, at a time when MI was growing rapidly in terms of its market size and profitability, its CEO, Edgar Sia, sold 70 percent of the company for P3 billion. Six years later, in 2016, it sold the remaining 30 percent of the stake to the same group for P2 billion. Collecting and organizing relevant data from public sources, I enriched the case with valuable background information prior to, until, and immediately after, the acquisition.

Three discussion questions were provided as part of the case. The first question asks the learner to evaluate the acquisition decision from the standpoint of JFC. The second question asks the learner to make a similar evaluation from the standpoint of MI. The last question inquires about the theoretical insights that the analysts have learned from solving the case. Of course, the case can also be analyzed using the conventional format that includes the following: viewpoint, areas of consideration, statement of the problem, alternative courses of action, analysis of alternatives, recommendation, and implementation plan. An extended analysis may also include updated information and new developments after the case was written.

The research could provide opportunities for students, educators, and business practitioners to apply theories and concepts learned in Management – particularly, Strategic Management, Financial Management, Operation Management, Marketing
Management, and Business Environment – in analyzing actual business case studies. Specifically, it looks at the acquisition decisions as powerful strategic moves that could either enhance or dampen the competitive position and financial growth of existing firms.

Author: Jaime V. Corte (University of the Philippines Diliman Extension Programs in Pampanga)

Read full paper: https://doi.org/10.1177/09728201231200949

This study of the largest fast food group in the Philippines acquiring its competition adds to the limited, but growing, inventory of business case studies

This case is about the acquisition by the largest quick service restaurant (QSR) group in the Philippines, Jollibee Foods Corporation (JFC), of what was then its fastest growing competitor, Mang Inasal (MI).

In 2010, at a time when MI was growing rapidly in terms of its market size and profitability, its CEO, Edgar Sia, sold 70 percent of the company for P3 billion. Six years later, in 2016, it sold the remaining 30 percent of the stake to the same group for P2 billion. Collecting and organizing relevant data from public sources, I enriched the case with valuable background information prior to, until, and immediately after, the acquisition.

Three discussion questions were provided as part of the case. The first question asks the learner to evaluate the acquisition decision from the standpoint of JFC. The second question asks the learner to make a similar evaluation from the standpoint of MI. The last question inquires about the theoretical insights that the analysts have learned from solving the case. Of course, the case can also be analyzed using the conventional format that includes the following: viewpoint, areas of consideration, statement of the problem, alternative courses of action, analysis of alternatives, recommendation, and implementation plan. An extended analysis may also include updated information and new developments after the case was written.

The research could provide opportunities for students, educators, and business practitioners to apply theories and concepts learned in Management – particularly, Strategic Management, Financial Management, Operation Management, Marketing
Management, and Business Environment – in analyzing actual business case studies. Specifically, it looks at the acquisition decisions as powerful strategic moves that could either enhance or dampen the competitive position and financial growth of existing firms.

Author: Jaime V. Corte (University of the Philippines Diliman Extension Programs in Pampanga)

Read full paper: https://doi.org/10.1177/09728201231200949