Research

As the national university, we champion and support innovative research that addresses the country’s most pressing challenges.

02 Jan 2024

UP Diliman

Researchers develop first marine plastics pollution database in Southeast Asia

The Southeast Asian region has been consistently tagged as among the top polluters of plastic in the oceans, with the...

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02 Jan 2024

UP Los Baños

Despite having positive views about queering English language teaching, teachers report limited knowledge of queer concepts

In the last two decades, there has been an increasing acknowledgement of and interest in the role of education in...

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29 Nov 2023

UP Manila

“No home birthing” policy affected the social and economic status of hilots and the well-being of mothers in a community

The paper aims to document the ways people understand, practice and experience pregnancy and childbirth in a community in Batangas,...

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24 Nov 2023

UP Diliman

Filipino women exposed to violence between their parents are likely to be both a perpetrator and a victim of intimate partner violence

Violence can be transferred from one generation to another through social learning. Social learning theory posits that behaviors and values...

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22 Nov 2023

UP Diliman

Children’s writers can present issues to young readers through words, linguistic structures and literary devices

This research focuses on the analysis of five stories for children written by Filipino authors and published in the Philippines...

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17 Nov 2023

UP Los Baños

Study looks at how Filipino researchers write articles in Philippine English and its implications for academic writing

For over half a century, Philippine English has existed as a linguistic issue in the Philippines. Despite the numerous studies...

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10 Nov 2023

UP Los Baños

The local Chinese population helped make Iloilo the textile capital of the Philippines in the 19th century

Textiles played a significant role in Philippine economic history. In this study, archival materials and records have shown that the...

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07 Nov 2023

UP Cebu

Knowing whether initiatives are employee-led, leader-led, organization-led or HR-led can increase organization citizenship behavior in the service industry

Most studies about organizational citizenship behavior (OCB) focus on actions that employees, supervisors, or owners of organizations should exhibit. OCB...

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03 Nov 2023

UP Cebu

Public lecture to tackle challenges to democracy and politics in a post-truth era

The University of the Philippines Cebu Central Visayas Studies and College of Social Sciences in cooperation with the Critical Policy...

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27 Oct 2023

UP Diliman

First and most extensive study in the Philippines shows diagnostic accuracy of a multivariate index assay alone and in combination with ovarian imaging for ovarian cancer prediction

This study determined the utility of ovarian imaging and a second-generation multivariate index assay in predicting  the risk of ovarian...

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23 Oct 2023

UP Baguio

Covid-19 caused more psychological distress on women and young people than older persons

The results of this study represent 14,133 participants across 6 continents, with data from 19 nations. The most consistent finding...

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Research

This study is significant as it aims to provide empirical evidence on the celebrity culture, i.e. the pervasive fascination of an audience with public figures, in the Philippines. Here, we used data from the seventh wave of the World Values Survey (n = 1200) to establish whether celebrity culture exists in the Philippines. We then tested whether citizens’ level of education affects one’s attribution of confidence to an institution dominated by celebrities, i.e. television, over those institutions governed by experts, i.e. universities. Lastly, we performed a sentiment analysis in the comments of a YouTube video from a well-known celebrity, Toni Gonzaga, on her interview with Bongbong Marcos, the son of the late dictator, to investigate how strong celebrity influence is in the country traversing the social and political arena. The results showed that there is a significant difference between citizens’ level of confidence in television and universities, and that those with lower levels of education are more likely to be confident in the television as an institution. The public sentiment of citizens on the infamous video was overwhelmingly positive. While the results underlined the strong celebrity influence in the country, our paper not only reinforces the need for a greater role of education in fostering democratic citizenry but also bears significant implications for the mediatization of politics in developing democracies.

Authors: Rohaiba B. Radiamoda (National Sun Yat-sen University), Hsueh-Hua Chuang (National Sun Yat-sen University) and Ronald A. Pernia (University of the Philippines Cebu)

Read the full paper: https://journals.sagepub.com/doi/abs/10.1177/20578911231207678